| |
| |
|
Copywriting Information |
|
|
|
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it comes to running their own businesses. They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns. They grumble and gripe about their clients being disorganized and unfocused, but are terminally disorganized and unfocused themselves. >> Yes, the situation is awash with irony The thing I hear most from freelance writers is that they feel too shy to promote their own services aggressively. They won't make cold calls. They won't speak at local business events, at conventions or conferences. They have never written a direct sales letter to send out to prospective clients. The result? The result is tens of thousands of dollars in lost revenues. >> Stranger and stranger... I would hazard a guess that the majority of freelance writers make only a fraction of the money they could. Their time is spent inefficiently. They work for too long on jobs that pay too little. They fail to replace low-paying clients with high-paying clients. They fail to negotiate higher fees for their work. They never outsource to other writers and make money on the margin. They pay too much tax. They put no money aside. Their cash-flow is horrible. Their promotional efforts are zero. And so on and so on... It's a ridiculous situation. Why ridiculous? Because as freelance writers we expect to get paid well for the very set of skills we fail to use on our own behalf. >> Double your income by getting serious about your business Yes, if you work as a freelance writer, you are running a business. And as a business, you need to take things seriously. Can you really double your income? Of course you can. Just use your time more efficiently and get more and better-paying clients. We all know we have too many days when we don't get as much work done as we should. That's fine if you want to view yourself as a lone 'artiste' struggling with writer's block. But it won't cut the mustard if you view what you do as a serious business. Use your time efficiently. Get the work done. And promote your services. If you are truly too shy to pick up the phone or speak in front of a crowd, at least use your writing skills and create a promotional sales package you can send out to prospective clients. And here's the easiest way to double your income: get better clients and negotiate higher fees. In fact, the better the quality of client, the more open they will be to negotiation, and the more they will respect your work. >> Concluding thoughts... The first step to doubling your income this year is to change your attitude about your work. Think of yourself as a BUSINESS. You are. And apply all the disciplines that are used when running a business. Aim to make money. Organize your time. Get the job done. It isn't so very hard. And the result will be that you'll make a great deal more money, and will probably enjoy your work a lot more at the same time. Nick Usborne is a freelance writer, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, http://www.FreelanceWritingSuccess.com. To find out more about doubling your income, read his review of Selling Yourself as a Copywriter.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
How You Can Proofread Your Own Work Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. 19 Secrets to Making Your Ad Copy More Effective The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business. How Ghost Writing Articles And Booklets Can Earn You Big Money! Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. Cause and Effect "Shallow men believe in luck. Strong men believe in cause and effect. Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. Copywriting and Your Five Senses In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Ten Eye Popping, Jaw Dropping Ad Copy Secrets In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around.. Online Promotion Beats Traditional Ten-One While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. Are You Making These Press Release Mistakes? You've done it. Gotten that press release written. On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. The Write Way To Grow Your Business Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. A Quick Free n Easy Content Writing Course I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. How to Start and Sustain a Career as a Freelance Writer Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you.You do not need to have special qualifications to be a freelance writer and make money. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. 10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors.
|
| home | site map |
| © 2006 |
