| |
| |
|
Copywriting Information |
|
|
|
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If you can make the person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale. So, rather than trying to hit the broadest audience possible by making the headline of your sales letters, ads, or emails generic, break the group down into small niches and address each niche individually. This does not need to create a lot of extra work, many times it only requires changing the name of the group in the headline of your letter or ad. This can be accomplished easily with word processing or mail merge tools. Some headline examples include (simply replace the square brackets and enclosed words with your target audience): [firstname], Have you seen this yet? {use names in an email} Attention [Small Business Owners]! Here's How To INSTANTLY Get All The Customers You'll Ever Want! Discover The Little Known Secrets Of Getting More Customers In A Month Than You Now Get All Year?That Your Ad Agency Will Never Tell You! {headline for a classified ad or sales letter - simply change the target market for your niche market and change 'Customers' to Clients, Patients, Recur its, Prospects, Leads, etc. to fit your target audience.} Attention [Internet Marketers]! 'Is Your Marketing Being Attacked By Time Sucking Vampires?' 'Getting Ready To [Retire]? Hot Tips For Those About To [Retire]!' {For a travel agency this could read, 'Getting Ready To Travel? Hot Tips For Travelers!' ...or how about this one from the cover of Reader's Digest: 'Got Back Pain? New Cures' Each of these headlines, personalizes the message to a specific person or group. When your reader scans the headline, if they recognize their name or a group to which they belong, they will stop and read more of what you have to say, because it applies to them. For those who are not members of the target group, they will just move on, but that's OK, they were not going to buy whatever you had to offer anyway. So by filtering out those who are just passing through, you can more accurately target your message to, and get the attention of, those most likely to respond to your call to action, whatever that may be. The tighter match your headline message has to your audience, the better will be your response. George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Examples of his commercial sites include Seven Days To Profits that is an information product site revealing several methods for how you can get an online business up and running quickly with minimal resources and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. How to Make the Most of Your Website Copywriter Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. 8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. 7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. 7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson. 10 Keys to Copy That Sells! Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades .. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. Copywriting: Drafting Rules for Professionals As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Magic Words That Sell and What Words to Avoid We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk. How To Be Creative Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. Writing for People and Search Engines Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. Tech-writers: A Necessary Evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. Making a Living as a Copywriter; Freelancing Versus Agency So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. Art Of Writing Profitable Classified Ads The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling. Website Promotion: 10 Secret Motivational Triggers That Make People Buy Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. Writing Great Website Sales Copy Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.
|
| home | site map |
| © 2006 |
