| |
| |
|
Copywriting Information |
|
|
|
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications. Value-Added, Benefit-Rich Headlines Make The Difference A bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. Studies show the right headline can significantly increase response results to an offer exponentially. Did you know that only about 20% of your required prospects ever get beyond the headline to read the full body of the copy? It's absolutely true! So therefore, you must appropriately invest the time and brain power to make your headline sing. Avoid the witty or cute rhetoric routine. Why? Because it always places too much attention on your company's sensibilities rather than applying the laser-focus upon your potential client's real needs and honest desires. The secret is that clients are far more interested in reading about "themselves" and their world than about your company and how big or great you think you are. Project a benefit in your headline that undoubtedly enhances their life, using "Power Words" such as: "Secrets Revealed",; "Introducing"; "Award-Winning"; "Discover"; "Announcing"; "Breakthrough"; "Facts"; "New"; "Now"; "Yes"; "Success"; "Proven-Results"; "Guaranteed!"; "Sale" - all words that vibrantly express action, capture the full attention of your prospects, and promise them something BIG! (The two words of most value to your clients are most commonly, "You", and "Free".) Explain The Prospect-Centered Proposition Always maintain a "prospect-centered" perspective. It is ALL about your client! Either it states their current rough situation, and "...isn't it awful", or it portrays an attractive dream they have about what their life could ultimately become... "If only..." Go back to the foundation of the product or service being presented. Why does your product or service exist in today's world, and why does your company sell it? The proposition sector of your marketing copy sets up a kind of gap, which you are about to fill with... multiple benefits. Deliver Multiple Benefits A benefit is anything that will make a client's world better when using your product or service. This is the huge payoff, and the crucial section of your marketing copy where you must fully deliver the goods. Take a close look at what is being promoted, and then... Write down each and every benefit that you can, without focus about which one is the most important. You will put them in the right order of power later. Write down everything that can truly do your client good. Everything! After finishing this "mind dump", go back and meticulously go through priority process. Try not to prioritize as you list the benefits... that will only hold you back. Always list first, order second! When writing your marketing copy, begin with your most primary benefit first, then the second, third and so on down to least significant benefit as you complete this all-important list. Spell Out All Comprehensive Features A feature is quite simply a fact about a product or service, such as "some assembly required, batteries not included", or "made in China". Features specifically explain how things are created, delivered, managed, and maintained. Think of this section as the support system for the underlying benefits. Be on-point here because it demonstrates your overall professional ability, keen understanding and your total level of competence. Be Long About Your Copy It is a written and well documented fact - "longer" copy sells more products and services than falling short (delivering shorter copy). Consumers are hungry for information, particularly if they are shopping for a big-ticket item. If they read beyond your opening headline, they are a good prospect for the product or service being sold. It's your job to tell them everything they need to know. Calling Attention To Your Historical Key-Points Not until the "Grand Finale" should you ever speak about your company and your accomplishments in any great detail. Think of your company as the Harry Houdini who, only after showing his magical wonders to the total delight of his audience, ultimately reveals his true self. Marketing copy fails because it so often congratulates the company magic before any tricks have been performed. The disposition? No sale! Ask For Response NOW Your marketing copy must deliver an exact call to action. Do you want the consumer to call, or write you or perhaps send you a check or even Money Order? As residents of the 21st century, we are literally trained by hundreds of daily advertisements in an effort to get us to react and respond. So make the call, adamantly and specifically. Summarize your primary sales points, and then ask yourself... Is there any reason why your prospect(s) should not act right now? Implement a meaningful benefit: A limited-time offer, result performance or money-back guarantee. Energize your marketing copy to close on the concise selling point. About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works (http://www.AmericaWebWorks.com), he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com. Additionally, he holds Email Compliance Officer status for many of today's leading Network Marketing companies. He has also worked with the likes of legendary Direct Marketers Ted Nicholas and Gary Halbert. Best-Selling Authors, Harvey McKay, Jack Canfield and Mark Victor Hansen. ABC Television's, Jimmie Kimmel and NBC's, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime! http://www.AmericaWebWorks.com 866-824-9684
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Website Promotion: 10 Secret Motivational Triggers That Make People Buy Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. How to Negotiate Rates with a Freelance Copywriting Expert Lots of people who seek out my copywriting services are concerned about money. Rightfully so. 5 Deadly Copywriting Mistakes That Kill Sales Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Fundraising Letters: Where To Find Creative Ideas For Your Appeals How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The Truth About Negative Commands (Dont Read This!) Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others. How to Write a Sizzling Sales Letter, Part 1 When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons why your prospect can trust you communicate your offer succinctly and clearly encourage your prospect to act now And furthermore, it has to have sizzle. Should You Use Testimonials When You Create A Web Site? You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. How To Get Started With A Career In Copywriting Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Does Your Copy Look Fake To the Search Engines? From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. Health and Fitness: A Huge Industry in Need of Writers Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. 3 Reasons why Content is Still King Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. Memorable Sales Copy -- How to Write it Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over. Working With a Freelance Editor If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
|
| home | site map |
| © 2006 |
