| |
| |
|
Branding Information |
|
|
|
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in even one day. That is what gives you a definite sense of accomplishment, isn't it? The big plans are necessary, the baby steps, imperative! An associate shared a marketing tip with me the other day. She said, "Go big, or go home". I thought about this quite a bit as it seemed so brash and arrogant. Great slogan, but what about the little guy? Then, it all made sense. Each person has the opportunity to define 'big' for herself. If we are to live our dreams and visions about how we want our lives to be, how we want to be remembered, what our contribution to our daily world could be, it IS true. Go big or go home! Have a vision. Have a master plan for your whole life as you presently see it. What would you like to be doing, experiencing, being or having in your life, sometime in your life? What are the things that are most important, significant and valuable to you? That's big! After you have created the "big picture" then you can decide what you would like to create immediately and pay attention to that. Timing is only one difference between short and long term goals. Another important difference is that short term goals lead directly to long term goals which fit perfectly into the master plan. And the good news is....you are in charge! You can change your master plan, and your approach to it, as your interests and priorities shift and grow. You are not locked in. A master plan is a plan for joy and passion, not a plan for duty and obligation. It is useful to break your goals down into three categories: current, near future and far future. Once you have put your future goals into your subconscious mind, they are begun. It is not only action that is required. Keeping your goals in the forefront of your mind is key. Thoughtfully craft your current goals. Know how you will measure your success and plan for it. Think big! Think limitlessly. Think "out of the box". People are often limited by their minds unwillingness to stretch. Remember what Napoleon Hill said: "...if you can conceive it, and believe it, you can achieve it!" If you find yourself surrounded by people who are 'thinking little' it might be difficult to find support and acceptance for your big plans. You may have to include some new associates who want to play 'big', too! You have probably heard that, if you want to run with the big dogs, you have to get off the porch! Jump off that porch and get running! Reflect on the biggest view of your life--your master plan. Is it big enough for you? Does it cause you to stretch to get your arms around it? If not, think a little bigger and see where it takes you. If it does, be sure you have planned the route that will get you there. Then, follow it. As you embark on each task today, ask yourself, "Am I on the road to my vision by doing this?" If not, make a correction. Go big or go home! That one little phrase keeps me on my toes. To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today. Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations. Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Branded Email: Email Branding is the Next Generation of Email All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. Is Your Logo Helping or Hurting Your Business? The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. Hiring the Right Graphic Designer for Your Small Business Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Three Brand Identity Myths That Will Bring Your Business Down To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. A good logo vs. a FABULOUS logo If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. Brand Your Consulting Brilliance Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Brand Warfare is More of a War than You Think We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans.Just released, the AARC report, The Luxury Market: Spring 2005 Survey of Affluent Americans, shows the affluent named Rolex, Cartier, and Tag Heuer as the top three brands for quality, regardless of price, for lady's fine watches. Brand Building 201: Finding The Ideal Way The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley? Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Brand Awareness - Brand Identity About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. Naming Names... How to Name your Business Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with"Slice A Day :: your slice on marketing". Branding Services - Brand Identity Guru Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. Franchising is Virtually Fraud Free The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Product Positioning for Enterprise Software and Information Technology Companies Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Brand Equity Building - Measuring Brand Value Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind. Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. Go Ask Alice One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. Acquire, Then Rebrand Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is an Artists Statement & How Often Should It Be Updated? An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.Ponder over the following questions prior to writing your artist's statement:Is your work whimsical, thought provoking, or edgy?Does it portray a series of stories?Whom or what has influenced you the most?How is your work meaningful to you?How do you begin to write your artists statement? You could begin by writing a quote that has inspired you and your work, or you could create a strong sentence that summarizes your philosophy about your life and how art has changed your views on life in general.
|
| home | site map |
| © 2006 |
