| |
| |
|
Branding Information |
|
|
|
The Face of Your Business, Part I
When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible. We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business. But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services. If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or products. Now, people seem to know us as "press release girl" and "database guy". Even though we offer other services, these are very good connections in our eyes. What is the automatic connection that comes to mind when people see you? Is this the connection that you want? If not, what can you change to make sure that others know you for your services or products? Leila Johnson co-owns Data-Scribe(tm), along with her husband, Brett. The New Mexico-based firm provides database, writing, and software training services to Micro-Businesses and government agencies. To get more tips like this, visit their E-Library or sign up for their Micro-Business Gazette at http://www.datascribe.biz
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Branding: What Not to Do Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address. Understand Brand Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Brand Equity Building - Measuring Brand Value Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind. The MOST Expensive Mistake You Can Make Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. The New Branding Awareness - A Value Based Concept The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you. Brand Equity - Brand Identity Guru 7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Great Brands Depend On Attention To The Brand Architecture Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the audiobook, "Sound Advice on Brand Marketing," author Tom Miller says, "Great architecture works because of attention to detail, and great brands depend on the same level of attention. Eye On The Pie: Branding From an Investors P.O.V. When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie. Branding Strategy - Brand Identity Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa. Standing Under the Umbrella And Still Getting Wet Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that you're standing under the umbrella and you're still getting wet-- not enjoying the unlimited personal and financial rewards that business opportunity offers. Your Small Business Name -- Important? You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. Your Identity Speaks Loudly...What Are You Saying? Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle) You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money. New Uniforms Could be the Gold Charm for the Golden Arches New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. Attract More Clients With A Brand Identity You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Picking The Design Company Which Is Right For You So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. Fast Forwarding Your Business If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. Hummer is an Excellent Brand What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Brand Your Consulting Brilliance Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business.
|
| home | site map |
| © 2006 |
