![]() |
Branding Information |
|
|
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me. ::: Start List ::: ? "grill - where ideas sizzle" ? "water cooler" ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw" ...sidenote: i don't know how i got here ? "evoke" ...sidenote: now i'm just writing words, synonyms ? "persuade" ...sidenote: this is where the dictionary & thesaurus come in ? "convince" ? "share" ... a few minutes pass by ... a few more minutes pass by ? "Slice-A-Day.com" ...sidenote: visual images of pie and cake ...sidenote: slice is a portion of a bigger piece...hmm ? "Share Your Slice On Marketing" ...sidenote: tagline that explains and supports vision ::: End Brainstorming List ::: I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more. -----------------------------------------------
MORE RESOURCES:
Branding - Google News |
RELATED ARTICLES
Brand Components Your brand is the culmination of everything about you and your business. It is how people come to know you. Intelligent Design comes from Brand & Account Planners I've been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching 'intelligent design'. Donald Trump On Branding - Brand Identity Guru Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Naming Names... How to Name your Business Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing". Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic.. Is It Legal? - Indecent Naming With Tradition When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.The same happened to Ford's model "Pinto" (Portuguese for male genital) in Brazil where it was quickly renamed into "Corcel"(horse). Choosing the Right Color Palette Color is a highly personal experience - everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes. Product Positioning for Enterprise Software and Information Technology Companies Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Branding Junk Removal - He Did It, Can You? What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got to get out there and be loud and proud.. Getting Started in the Mail Order Business. How Much Does It Cost? INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Into The Limelight To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. Hiring the Right Graphic Designer for Your Small Business Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Logo Design - Corporate Identity Branding - Brand Identity Guru Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Brand Identity Company - Brand Identity Guru Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Create a Niche: Stoke Your Market With Affiliate Branding Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Build Customer Loyalty by Promoting Your Customers Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Positioning and Branding - Brand Identity Guru Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can deliver specific solutions that will allow you to reach your strategic business goals and objectives, and clearly differentiate your brand and identity in the marketplace. Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. How a Great Tagline can Help your Business "Just do it." "We try harder. Brand Identity Guru - Is Your Brand Vital? The world is not waiting for you?or your product or service. Or your firm. |
| home | site map |
| © 2006 |