Affiliate Revenue Information

Popup Killers - Not just killing that Popup but also your Revenue!


With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage. 

Companies use Popup killers as a marketing tool for
frustrated webusers  - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer.  While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like.  It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk).  We
delivered 1,000 visits to the site where the application
process was a javascript function.  We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it.  We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links.  If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!

 Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy  whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.


MORE RESOURCES:

Generating Affiliate Revenue with your Payment Provider
SMEweb, UK - 20 hours ago
When affiliate programs emerged over a decade ago, cyberspace was full of residents (merchants and their affiliates) who were delighted by the quick and ...


Ottawa Citizen

The Walt Disney Company Reports Earnings for Fiscal Year 2008
MarketWatch - Nov 6, 2008
The increase in affiliate revenue was due to contractual rate increases and subscriber growth. Increased advertising revenues reflected improved rates and ...
Walt Disney F4Q08 (Qtr End 9/27/08) Earnings Call Transcript Seeking Alpha
all 295 news articles


Sports Business Journal (subscription)

Execs agree deal’sa milestone
Sports Business Journal (subscription), NC - Nov 24, 2008
ESPN, which gets about $4 per subscriber per month from cable and satellite operators, pulls in more from affiliate revenue than other national cable ...


Cablevision Systems Corporation Q3 2008 Earnings Call Transcript
Seeking Alpha, NY - Nov 6, 2008
The third quarter results were principally driven by higher revenue at the networks of $10 million which was principally increased affiliate revenue and ...
Cablevision Systems Corporation Reports Third Quarter 2008 Results StreetInsider.com (subscription)
all 3 news articles


Cleco Corp. Posts 2008 Third-Quarter Net Income of $37.1 Million
CNNMoney.com - Nov 5, 2008
30, 2008 2007 ----------- ----------- Operating revenue Electric operations $ 333936 $ 300862 Other operations 7004 9238 Affiliate revenue 2735 1591 ...


Exclaim!

Atlantic Becomes First Major To Sell More Digital Units Than CDs
Exclaim!, Canada - Nov 26, 2008
... that sales from digital products, such as iTunes downloads and ringtones, account for 51 percent of the Warner affiliate's revenue in the last quarter. ...


Sports Business Journal (subscription)

Is cable the new home of champions?
Sports Business Journal (subscription), NC - Nov 17, 2008
The fourth quarter ad market has been soft across all sports, putting greater importance on the affiliate revenue that cable networks collect. ...


Ottawa Citizen

Turner Nets Defy Soft Market
Adweek, NY - Nov 6, 2008
Along with the advertising gains, network revenue was goosed by 10 percent year-to-year growth in subscription/affiliate revenue. The Turner nets now appear ...
Time Warner Q3 2008 earnings transcript BloggingStocks
all 507 news articles


Cablevision Systems Corporation Reports Third Quarter 2008 Results
MarketWatch - Nov 6, 2008
... all compared to September 2007 -- A 9.3% increase in affiliate revenue compared to the prior year period -- A 19.3% increase in operating costs compared ...


News Corp Q1 net income drops 30%
Indiantelevision.com, India - Nov 7, 2008
Also, cable network programming revenue rose 19 per cent to $1.3 billion, on advertising and affiliate revenue gains at Fox News Channel, FX and the Big Ten ...

Affiliate-Revenue - Google News

home | site map
© 2006